Let’s just come out and say it: Pinterest group boards are amazeballs. This, right here, is one of the top ways I’ve grown my blog. Some months I’ve had up to 74% of my traffic come from Pinterest. Hot giggidy, I know. Hence, my love for all things Pinterest. All of this growth was after joining some great group boards. But the BIG problem most bloggers have regarding Pinterest group boards? How to find and join them. If I had a dollar for every time I see someone asking about finding and joining group boards…
So today, we tackle this issue, plus how to assess whether or not joining a particular Pinterest group board will actually be worth it.
FINDING PINTEREST GROUP BOARDS
There are two ways I’ve reliably found group boards to join –
- Visit + Browse PinGroupie – I came about this site by pure coincidence one day and I’m so glad I did. You can browse group boards by categories so you can find those that best align with your blog’s niche.
- Stalk Other Pinners – Yes, I am encouraging you to stalk. Think of your five favorite pinners or top pinners within your niche, then go to their Pinterest profiles. Are they part of any group boards? I’m betting they are! This right here is actually my favorite way of finding group boards – and how I’ve found some of the most successful ones for me!
HOW TO JOIN A GROUP BOARD
Alright, so now that you found some group boards let’s see how to join them. The only way to join a group board is to get an invitation by the board owner and 99% of the time one of three scenarios will play out –
- You’ll find directions – A lot of the time board owners will leave directions on how to join a board in the board’s description. This is the best case scenario. Just follow the steps and you’ll get your invitation!
- You’ll find the board is closed – sorry scout, but sometimes board owners make it clear that the board is closed. Period. They have a group of pinners they want in the board and that’s that. You could message the board’s owner but don’t expect the good ol’ invite.
- Message the board owner – sometimes there will be no directions on the board’s description and nothing saying the board is closed. In these cases you can try contacting the board owner to see about joining. Tip: the board owner is the first pinner shown at the top of the board under the description.
EXTRA: Assess a group board before joining
Group boards are awesome but you could join 100 group boards and pin like a pro and still not have success with them. The key is in joining good group boards. So how to do you know if a group board is worth joining?
Look at the repin + like count on existing pins.
Pinterest’s smart feed looks at how “popular” a pin is, the board is in + fellow pins, impact this popularity. So you could be adding quality pins to a board, but if the board doesn’t have a high repin + like count? Your pin’s less likely to be successful! This sounds weird but I can tell you from personal experience that I’ve added the same pin to two different boards, one full of repins + likes, one with very few (if any!) repins + likes. Which pin do you think did better? The one on the board with lots of repins + likes. So don’t waste time and energy on blah boards.
Now let’s step back for just one tick-tock. Think about what you do as a member of group boards. Here’s the thing, how successful a group board is depends on you. When you join group boards one of the things you should be doing that will help you and fellow pinners is pinning from that group board. To learn more about this, read this great post by Kristie Hill from Blog Ambitions on repinning from group boards.
Looking for more in-depth Pinterest help?
The truth is that Pinterest is not a social media platform. It’s a search engine. And it’s a game changer. I’ve created Pinning Exponential, a course specifically for bloggers where you can learn how to take your Pinterest game to the next level and grow your blog.
- How the Pinterest Smart Feed algorithm works (and how to make the most of it!)
- How to optimize your account for success
- The best way to organize your boards
- The boards every blogger MUST have
- How to find + join Pinterest group boards
- The best ways to use Pinterest group boards so your efforts are not wasted
- How to create a winning pin
- How to optimize your blog so people can’t help but pin your content
- How to create winning pinning strategy that grows your profile AND get your posts pinned
- The difference between available schedulers and be able to choose the right one for you
- Understand the recent Pinterest changes and how they affect bloggers (and what they mean for the future of Pinterest!)