Honest moment: while I love and sing the praises to having an editorial calendar, I kind of hate that moment at beginning of the month when I stare at a blank page and need to fill up a month’s worth of posts. Thankfully in the last 5 years of blogging I’ve come across some unexpected places to look at to generate blog post ideas and I’ll sharing 3 with you today!
This is definitely one of my favorite sources for new blog post ideas – questions. Pay attention and keep tabs on questions you get from your readers, whether through comments or social media. This means they want to know more from you / about you and it’s sure to make a good read for your audience.
But don’t stop there! Pay attention to questions being brought up on social media – Twitter and Facebook groups are a gold mine of questions! One of my most popular blog posts last month came from here. At least twice a week I’d see a questions pop-up regarding NoFollow links, writing that blog post has definitely brought in a huge influx of traffic because it’s something people want to know more about. So even though I wasn’t getting this question directly, I saw a need and jumped on it and you can do the same thing! Join Facebook groups related to your niche, check out online forums, and keep tabs on Twitter hashtags and look for repeated questions you can answer on your blog.
2. Google Related Searches
I have talked about this before in more detail but it bears repeating since so many bloggers still don’t think of this when brainstorming new blog post ideas.
The basics of it is you check Google Analytics to see what people are searching that lands the on your blog. Then you run those searches yourself, scroll all the way to the bottom and check the “Related Searches” section. This can give you some pretty good ideas and it can help boost your SEO traffic!
Further Read: Google Analytics Basics for Bloggers
3. On-Site Searches
This is by far my new #1 favorite way to fill up my editorial calendar and it’s somewhat similar to the method above. You’re still starting in Google Analytics – this time instead of checking the searches that land people on your site, you’ll be checking what people search while on your site.
To do this go to your Google Analytics dashboard. On the left hand panel go to Behavior > Site Content > All Pages.
The top of that page will show you a graph and the bottom will show a table. In the top right corner of the table there is a search bar. Using that search bar search for your blog’s default search result phrase.
Using this, you can see what people have been searching for on your site in a period of time. I always like to see what’s been searched for over the last 3-6 months. Now look through the results in the “Page” column. Some of the searches showing up on there for me are of posts I’ve already written. However, one of the most searched for items “Backlinks”, it’s something I have not written about – YET. This tells me people already on my site want to know this information and I’m missing out on some opportunities here by not having a post on backlinks – so guess what’s on my editorial calendar for later this month? A post on backlinks.
Source: Blog Ambitions – Search Bar Analytics
I know first hand how daunting it can seem to fill up your editorial calendar but hopefully these three places can help you generate some blog post ideas!
Image Source: Barn Images