When it comes to newsletters it seems there are two services everyone always talks about: Mailchimp and ConvertKit. Truth is there are a lot of possibilities when it comes to running a newsletter. Today I’m here to talk about lesser known one – MailerLite. And why I made the switch from Mailchimp to MailerLite.
My Newsletter Backstory
I got started with my newsletter about two years, and I did what everyone does – I signed up for Mailchimp. While, as I said above, there are lots of options for newsletters Mailchimp is free to start and seemed really user friendly.
Now the issue for me became motivation – as in I was really bad at sending newsletters. It was so bad that my list of hundreds of subscribers was as good as dead.
As much as I knew I needed to dedicate time to my newsletter, I didn’t have time and didn’t know what to send. However, once I got pass those mental roadblocks I realized Mailchimp wasn’t for me.
I wanted more from a newsletter service but I didn’t want to pay $30/month – which is ConvertKit’s cheapest plan.
As I was planning my newsletter revival, a client emailed me needing help to design a newsletter on MailerLite. I told her I had never heard of it but I’d be happy to take a look to see if I could help.
I fell in love.
Within a couple of days of playing and snooping around MailerLite, I had decided moving from Mailchimp to MailerLite was happening.Mailchimp and Convert are not the only options. Learn why I switched from Mailchimp to MailerLite!Click To Tweet
Why I Migrated from Mailchimp to MailerLite
In the end, for me it came down to 3 simple reasons.
Access to Automation
Mailchimp starts free but if I wanted access to automation to create email courses (free one coming soon!) I had to upgrade to their paid plan. Now I know $10/mo is almost nothing but $10 here, $10 there starts adding up after a while and I wanted to avoid it.
On MailerLite, you get automation right away, even on their free plan. This is perfect for me as I’m still in the process of growing my list so paying for it doesn’t make much sense to me.
At the same time as I started my dead newsletter two years ago, I signed up for LeadPages. I really did have the best of intentions when it came to growing my list!. However, after a year of being on there I realized two things. First, I’m not so sure how to fit content upgrades into my blog so I only had 5 of them. And second, I only used their landing pages 3 times.
This means I paid $300 a year for basically nothing.
MailerLite allows me to create landing pages on their free plan. So if I ever need one, I don’t have to pay the insane fee for LeadPages and hope the emails are being added to my subscribers list. Instead I can create them within MailerLite and be good to go.
Additionally, I can easily create specific groups, automations, and sign up forms to replicate LeadPages’ LeadBoxes for Content Upgrades. All on their free plan. Win-win.
No Paying Double for Subscribers
One of the big downsides of Mailchimp is how they count their subscribers. They are a “List Based” service. Basically, they count each person on each of your lists once. Which is fine if you only have one list. But if you have more than one list, say your normal blog subscribers list plus a second email course list, and the same person is on both list they count as two subscribers. This means you can easily end up paying twice for one subscriber.
On MailerLite, each subscriber is only counted once. It doesn’t matter how many different “groups” (their version of “lists”) they are in. If you’re on their paid plan, you pay for each person only once. So even when I reach MailerLite’s paid threshold, I will be saving money in the long run!
The One Downfall
Now, I’ll be 100% honest, there is one downfall on MailerLite versus Mailchimp. MailerLite is still a fairly new and small company when compared to Mailchimp. This means there aren’t as many automatic integrations for it out there.
For example, Teachable offers ready-to-go integrations with both Mailchimp and ConvertKit. However, in order to add students on my Pinterest course to my mailing list on MailerLite, I had to go through a third service called Zapier. Now Zapier makes it super easy to connect MailerLite and Teachable but I do wish MailerLite integrations where more abundant. I’m hoping that as they grow, this will begin happening.
Either way, I’ve been loving MailerLite so far and I’m so glad I made the switch! If you’d like to learn more about them hop on over to their site or if you have any questions just let me know!